The Adventure Dog Project
Last updated: 27 January 2026
1. Who we are
The Adventure Dog Project is a dog training business operated by a sole trader.
Business name: The Adventure Dog Project
Owner: Nick Lucey
Email: Nick@adventure-dog.training
Website: https://adventure-dog.training
For the purposes of UK data protection law, The Adventure Dog Project is the data controller of your personal data.
2. What personal data we collect
We may collect and process the following personal data:
- Your name
- Your email address
- Your phone number
- Information you provide about your dog (such as age, breed, behaviour or training history)
- Any other information you choose to share when contacting us, booking services, or subscribing to our mailing list
We do not knowingly collect data from children.
3. How we collect your data
We collect personal data when you:
- Subscribe to our email mailing list
- Contact us via our website, email, phone or social media
- Book or enquire about training services
- Complete forms, questionnaires or feedback related to training
4. How we use your data
We use your personal data to:
- Provide dog training services
- Respond to enquiries and communicate with you
- Send marketing emails containing information about our services, training tips, advice, and updates
- Manage bookings, payments, and client records
- Improve our services and client experience
We only use your data for the purposes it was collected for.
5. Marketing communications
If you subscribe to our mailing list, we will send you emails that may include:
- Dog training tips and advice
- Updates, news, and educational content
- Information about our services, classes, or offers
The lawful basis for this processing is your consent.
You can unsubscribe at any time by clicking the unsubscribe link in any email or by contacting us directly.
6. Lawful basis for processing
Under UK GDPR, we process personal data using the following lawful bases:
- Consent – for marketing emails and mailing list subscriptions
- Contract – where processing is necessary to provide training services
- Legitimate interests – to run and improve our business (for example, record-keeping and responding to enquiries)
7. How we store and protect your data
We take reasonable steps to protect your personal data.
- Data is stored securely using password-protected systems
- Access is limited to the business owner only
- We do not sell or rent your data to third parties
We keep personal data only for as long as necessary for the purposes outlined in this policy.
8. Sharing your data
We may share your data with trusted third-party service providers only where necessary, such as:
- Email marketing platforms (e.g. mailing list software)
- Website hosting or booking systems
These providers are required to comply with UK GDPR and only process data on our instructions.
We will never share your data for unrelated marketing purposes.
9. Your data protection rights
Under UK GDPR, you have the right to:
- Access your personal data
- Request correction of inaccurate data
- Request deletion of your data
- Object to or restrict processing
- Withdraw consent at any time (for marketing)
- Request data portability
To exercise any of these rights, please contact us using the details above.
11. Changes to this policy
We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date.